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Episode 2 — The Hidden Magic of Little Fat Girl Bakery
Coco, the creative caker, is from Hackensack, NJ and remembers as a child having a HUGE appetite and love for food!! She felt like an outcast and at times even crazy for LOVIN' to eat so much...until the term "foodie" was invented! She finally felt understood; and quite naturally in this freedom to love food, she got a job in a restaurant. She fell in LOVEEE with the industry!! It fueled her purpose and during that time Coco and, mom, Sparkle opened a bakery in NJ. Though Coco was all in with this venture, she thought she was just being obedient to her mother's passion, not hers. And after 3 years and 2 locations, Coco and mom were exhausted. Sparkle moved to Florida and Coco stopped baking "for good" but she just couldn't stay away. She picked her spatula and rolling pin back up and has been baking & caking ever since (look at God!!!)!
Melvin Ebron Melvin, the head of operations was born and bred in Harlem NYC. He also learned early on that he had a special relationship with food and loved to eat! Through, frequent travel and dining Melvin refined his palate! He is considered among family & friends as the “Food Critic!” His taste buds are respected in these streets and his opinion on flavors hold high regard! More often than not, he is the traveler’s guide of cuisine for the #littleFATTIES. Melvin has over 2 decades experience in merchandising, branding and implementing operational systems; but his appetite and passion for entrepreneurship has always been his biggest craving.
March 23, 2026
Coco Applewhite & Mel Ebron
Coco Applewhite and Melvin Ebron are the co-founders of The Little FAT Girl (TLFG) — a Black-owned brownie brand and community movement built on one bold belief: your love for food deserves to be celebrated loudly and proudly.
Their story starts exactly where you'd expect — in a college cafeteria at Temple University. Two foodies, one friendship, and years of dinner dates and late-night snack runs later, that friendship became a love story and the love story became a brand. Coco brings the creativity: a lifelong baker from Hackensack, NJ whose passion for hospitality, flavor, and the joy of feeding people has only grown stronger through every season of her journey — including the hard ones. Melvin brings the infrastructure: a Harlem native with deep roots in retail, branding, and operational systems whose refined palate and entrepreneurial instincts have been the backbone of TLFG's growth from day one.
When the pandemic hit, demand for their brownies didn't slow down — it ignited a relaunch. Coco and Melvin answered with a clear mission: build a brownie empire, celebrate food lovers everywhere, and inspire Black women and men to chase their dreams and build lasting legacy through work that actually means something. TLFG is the kind of brand BFAM was made to spotlight — rooted in community, driven by flavor, and fueled by the belief that food is how we become family. The brand is only getting started.